About NPRW
Founded by John O'Malley in 1995, National Patient Recognition Week (NPRW) is being observed by more and more healthcare organizations around the country. Celebrated the first week in February and officially recognized on February 3rd, NPRW is an opportunity for healthcare personnel to honor patients in tangible ways to help improve overall patient satisfaction.
Patient loyalty and satisfaction is continually cited as a top concern among CEOs. National Patient Recognition Week presents a golden opportunity for them to demonstrate that patient's needs go beyond the technical aspects of care to include compassion, empathy, and connection.
O'Malley believes National Patient Recognition Week is a chance for healthcare professionals to focus on their commitment to patient care, consumer advocacy, and patient-inspired best-practices. "Most healthcare observances focus on healthcare personnel," said O'Malley. "National Patient Recognition Week is a chance to honor the patients they serve."